Unprecedented TV coverage of FIFA Women’s World Cup 2011 | 25Jun2011 20:51:48
The FIFA Women’s World Cup 2011 Germany from 26 June to 17 July is poised to mark a milestone in competitive women’s football with unparalleled coverage on television in terms of both production and distribution. Underlining the huge strides the women’s game has made in recent years, for the first time ever the FIFA broadcast production will comprise up to 18 cameras for selected matches, including in-goal cameras and two steadycams for all matches.
A spidercam and a helicopter camera will be in operation for selected matches to capture the action on the field from a bird’s eye perspective, while a further two cameras will follow the teams’ arrival by coach at the stadium. Virtual graphics will also be provided to support broadcasters and ultimately ensure fans enjoy a viewing experience on a par with the men’s game.
“We have never seen coverage on a scale like this before in women’s football. It shows our commitment towards improving the media production of the world’s premier women’s football competition. The football on the pitch will be great, and we want to be sure the fans receive the best-quality images and presentation of the matches,” said Niclas Ericson, Director of FIFA TV.